Because FastGirls know that information is power, I have attached a link to an article that will give you a close up look at the Organic Food Complex. The article is extensive in length and scope but I guarantee you won't be sorry you took the time to read it. This ain't your mama's organic; a fact that can spell huge trouble for those depending on the term to insure healthy eating.
Here is a glimpse:
The chief reason the health seeker will buy organic is for the perceived health benefits. This poses a certain marketing challenge, however, since it has always been easier to make the environmental case for organic food than the health case. Although General Mills has put its new organic division under the umbrella of its "health initiatives" group, "organic" is not, at least officially, a health, nutrition or food-safety claim, a point that Dan Glickman, then secretary of agriculture, took pains to emphasize when he unveiled the U.S.D.A.'s new label in December: organic, he stressed, is simply "a production standard."
"At first, I thought the inability to make hard-hitting health claims" -- for organic -- was a hurdle," Gekler said when I asked him about this glitch. "But the reality is, all you have to say is 'organic' -- you don't need to provide any more information." These particular consumers -- who pay attention to the media, to food scares and to articles like this one -- take their own health claims to the word.
-R. Brooks Gekler, marketing star at General Mills, parent company of Small Planet Foods and the Cascadian Farms brand
Check out the complete article here:
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